According to research, when looking for a local business, 97% of people read online reviews. Similarly, over 80% of reputation damage comes from a mismatch between the buzz and the reality. No matter the size of your business, if people are talking about you with your prospects, customers, clients, and their friends, or tweeting about your product or service, leaving a comment—positive or negative—on your blogs, Facebook posts, YouTube videos and so on, it matters! Because that’s how your brand gets its reputation. If your business has 2.3 stars and your YouTube videos have thousands of ‘unlikes’, it will alert other people that they should stay away from your company. This negativity could simply be because of a bad user experience, or an intentional defamation campaign against your business. The situation gets tough for new businesses; they need hundreds of positive reviews and likes to get noticed. And that’s where Online Reputation Management comes in. Online Reputation Management (ORM) simply means taking control of the online conversation about your services and yourself. In today’s digital world, where social media can make or break your business, an ORM strategy is a must. Its techniques and strategies ensure that people find the right materials when looking for you on the Internet. A sound ORM strategy can help you maintain your reputation and have a say in what people share about you in online spaces.